Last month, LVMH Moët Hennessy Louis Vuitton announced that it was putting a hold on Rihanna’s Fenty fashion brand less than two years after its launch.Loud is the fifth studio album by Barbadian recording artist Rihanna, first released on November 12, 2010, by Def Jam Recordings. Meanwhile, her Fenty Beauty line continues to perform well, with reported sales of $558 million in its first full year in operation in 2018. The Fenty Hair trademark filing follows news that Rihanna’s Savage X Fenty lingerie line is now valued at $1 billion.

she’s not playing /lM1xVcXHS5Ĭan’t wait to be around the house in my fenty furnitures, fenty skin on, in my savageXfenty, doing my fenty hair, wearing fentyXpuma, while listening to absolutely NOTHING. “Can’t wait to be around the house in my fenty furnitures, fenty skin on, in my savageXfenty, doing my fenty hair, wearing fentyXpuma, while listening to absolutely NOTHING.”įenty hair, fenty skin, fenty beauty… not rihanna taking over the entire beauty industry. she’s not playing,” tweeted one, while another fan joked about Rihanna releasing everything but new music. “fenty hair, fenty skin, fenty beauty… not rihanna taking over the entire beauty industry.

The Fenty Hair trademark is in its early stages of approval so a launch may still be a ways out, but that hasn’t stopped fans from sharing their excitement. On March 3, Rihanna’s company, Roraj Trade LLC, filed a trademark application for “Fenty Hair.” According to documents from the United States Patent and Trademark Office, the prospective line could include shampoo, hair relaxing, straightening, lotions, bleach and color products, and hair glitter. After foraying into lingerie, makeup, and skincare, the business mogul is looking to expand her beauty empire to include Fenty Hair.

Rihanna skin album tracklist